This is the main description of the product. If it is long, divide it into sections and define section titles as headings ((Formats->Headings->Heading 2 or Heading 3). It is advisable to include key words related to the product in section headings as well as in the description. This will facilitate product searches in search engines. Use simple and easy to understand language.
Remember to leave spaces between longer pieces of your text. Try not to use too many text highlights, font size or colour changes. The visual aspect of the text and its legibility positively affect the time customers spend on your product website.
Present additional information in a legible form. Add product features or other information as listed.
A good description is one of key aspects that attract the customers browsing your website but it also positively affects the positioning of your website and the store in the Internet. Many customers typically start browsing your website with the product page. Therefore, you should make sure it contains product photos, descriptions and additional information that are easy to understand and visually attractive.